<P>Something extraordinary happened to the UK literary scene in the 1980s. In the space of eight years, a generation of young British writers took the literary novel into new realms of setting, subject matter and style, challenging - and almost eclipsing - the Establishment writers of the 1950s. It began with two names - Martin Amis and Ian McEwan - and became a flood: Julian Barnes, William Boyd, Graham Swift, Salman Rushdie, Jeanette Winterson and Pat Barker among them. The rise of the newcomers coincided with astonishing changes in the way books were published - and the ways in which readers bought them and interacted with their authors. Suddenly, authors of serious fiction were like rock stars, fashionable, sexy creatures, shrewdly marketed and feted in public.<br><br>The yearly bunfight of the Booker Prize became a matter of keen public interest. Tim Waterstone established the first of a chain of revolutionary bookshops. London publishing houses became the playground of exciting,