Choose av Levesque Ryan, Ryan Levesque

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<p><b>Now in paperback - the go-to business manual that shows you how to plan, test and choose the right market to help develop your start-up into a highly successful business. </b><br><br>What is the biggest reason that start-ups fail? It''s not because entrepreneurs aren''t putting a good product on the market - often it''s because they haven''t identified the <i>right</i> market. <br><br>About 20 per cent of all small businesses fail within their first year and 50 per cent in the first five. While many factors can affect a business''s success, one central issue can doom it from the get-go: asking <i>what</i> instead of <i>who</i>. Who is the customer and why should they want your product? And most importantly: how can your business serve them? This is the foundation upon which all other aspects of the business should be built. <br><br>Written by <b>Ryan Levesque</b>, founder and CEO of The Ask Method Company and author of <i>Ask</i>, this book is the essential business manual that w