<p><b>''A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond'' JONAH BERGER, bestselling author of <i>Contagious</i></b><br><br><br><b>How did movements like the Arab Spring and </b><b>Black Lives Matter take off when they did? </b><br><br><b>How did Lord Kitchener recruit 2,000,000 volunteers at the start of World War I?</b><br><br><b>Why did Twitter take hold while Google+ has failed?</b><br><br><b>What surprising lessons can we learn from Covid 19?</b><br><br><br>From the spread of Covid-19 to the rise of political polarization, from implicit bias to genetically modified food, from NASA to Netflix - it''s time to think differently about how change works.<br><br>Professor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book,