Business Development For Dummies av Anna Kennedy

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<b>Growing a small business requires more than just sales</b><p><i>Business Development For Dummies</i> helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It''s not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You''ll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.</p><p>Realising that you can''t just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers ¿ it''s about integrating ev