Built To Last av James Collins, Jerry Porras, Jim Collins

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<p><b><i>The concept behind this book is simple and brilliant: find out what makes companies that outperform their peers for decades enjoy that success - and then apply those lessons yourself. Written by multimillion-copy bestselling </i></b><b><i>author, speaker and business management consultant Jim </i></b><b><i>Collins and </i></b><b><i>organizational theorist</i></b><b><i> Jerry Porras, it''s the only blueprint you need for sustained business growth.</i></b><br><b><br>''<i>Built to Last</i> is an unusual business book - seriously researched, unconventional in its conclusions... [It] is well worth reading, particularly by those engaged in trying to reinvigorate our nation''s largest enterprises.'' -- <i>Wall Street Journal</i></b><br><b><br>''Outstanding from Jim Collins as always. A definite must-read'' -- ***** Reader review</b><br><b>''Blew my mind on how to run a business, every leader or business owner should read this book'' -- ***** Reader review</b><br><b>''Very enlightenin