<p><b>Learn the venture capital process and industry from the inside-out</b><p>In <i>Building Value: The Business of Venture Capital,</i> renowned professor and venture capital (VC) firm partner Simon Barnes delivers an easy-to-read guide to the often-mysterious world of venture capital and how entrepreneurs and venture capitalists should engage with each other to arrive at constructive start-up investment deals. In the book, you''ll discover why successful entrepreneurial finance is more about behaviour than it is about numbers. You''ll learn why VC is a people business, first and foremost, and why effectively aligning the interests of funders and entrepreneurs is so important. <p>You''ll also find: <ul><li>Insights drawn from the author''s 25 years'' experience backing and building start-ups in the UK, EU, and US</li><li>A holistic view of the venture capital industry that focuses on building value</li><li>A comprehensive discussion of the entire VC process, from negotiating the deal