Building Dynamic Business Communities av Alan Weiss

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<p>Alan Weiss has built global and local communities of clients, prospects, and stakeholders over the last three decades and, in so doing, has taught others how to create their own. These communities provide business growth through evangelism and <i>the value of connection</i> in what has become an increasingly lonely and isolating world. (Social media do not create intimacy but rather mistrust.) <i>Thus, marketing and business growth accelerate with little or no cost of acquisition</i>. Weiss cites <i>the social proof of various communities in all sectors and</i> the literature created by social scientists and marketing experts. Such communities are ¿live,¿ and remote, and combinations of both. And while these communities make the best use of modern technology, Weiss examines the historical and ancient roots of communities and how they exponentially created far greater growth than the statistics would otherwise justify. The irony is that most organizations (and entrepreneurs) have the