Brand Storytelling av Miri Rodriguez

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<p><b>Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer </b><b>behavior</b><b> and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by.</b><br><br>Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer''s life has changed as a result of them. This second edition of <b><i>Brand Storytelling </i></b>contains new trends in storytelling, as well as expanding on story experience and employee experience. This book will explore the future of brand storytelling in a post pandemic era. New to this edition will also be a ''How to Guide'' taking readers through each step of the design thinking process in order to prototype their stories.<br><br><b><i>Brand Storytelling </i></b>provides a step-by-step guide to assess, dismantle and reb