Brand Storytelling av Keith A. Quesenberry, Michael K. Coolsen

349,-

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<p><span>This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.</span></p>

På lager349,-

Brand Storytelling av Keith A. Quesenberry, Michael K. Coolsen - Nelo