Boring2Brave av Mark Choueke

183,-

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<p>Hello. You¿re a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What¿s that? ¿Whatever the sales team needs to close the next deal?¿</p><p>It¿s hard, right? The maniacal race to convert leads is an addiction for B2B tech companies. But such deal-driven focus means your marketing looks identical to that of your growing competitor set: complex, technical, boring, product-led sales messages spewed onto another whitepaper. It¿s self-sabotage: ¿fail to differentiate, blend in, become invisible¿.</p><p>Sound familiar? Try being braver.</p><p>Boring2Brave is a step-by-step guide to showing how B2B marketing done differently will increase your influence and ¿10X¿ results. Stop being measured in metrics you¿ve always known are meaningless and start building your company¿s brand and value. Get off the treadmill. This book will equip you to inject audacity, invention and white-hot competitive advantage into your B2B marketing.</p><p>Just by being brave.</p>