Book Yourself Solid av Michael Port

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<b>Kick off the cycle of success with serious self-promotion that works</b><p><i>Book Yourself Solid</i> is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"¿but that''s not always the case. The key lies in <i>what you''re busy doing</i>. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills¿you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would <i>like</i> them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field¿and keep the business coming i