<B>A dazzling dictionary of book blurbs, filled with writing tips, literary folklore and publishing secrets</B><BR><BR><B>A <I>TIMES </I>BOOK OF THE YEAR</B><BR><BR><B>''A small masterpiece. There is something funny, notable or awe-inspiring on every single page’ Jenny Colgan, <I>Spectator</I></B><BR><BR><B>A joyful celebration of books – the perfect gift for bibliophiles, word lovers and anyone who’s ever wondered, should you judge a book by its cover?</B><BR><BR>We love the words in books – but what about the words on them? How do they work their magic? Here is a book about the ways books entice us to read them: their titles, quotes, covers and, above all, blurbs – via authors from Jane Austen to Zadie Smith, writing tricks, classic literature, bonkbusters, plot spoilers and publishing secrets. It’s nothing less than the inside story of the outside of books.<BR><BR>And it answers questions like:<BR><ul><li>Why do some authors hate blurbs so much th