Big Vape: The Incendiary Rise of Juul av Jamie Ducharme

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<p>''<i>Big Vape</i> is a dazzling story that crackles with the energy of a nicotine buzz, mixing tales of ground-breaking innovation with those of corporate greed and government dysfunction'' <b>Christopher Leonard, author of the <i>New York Times</i> bestseller, <i>Kochland</i></b><br><br><b>It began with a smoke break.</b><br>__________<br><br><b>THIS IS A STORY OF AMBITION AND GREED</b><br><br>James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dose.<br><br><b>THIS IS A STORY OF BOOM AND BUST</b><br><br>The business they built around that device, Juul Labs, would go on to become a $38 billion company and draw blame for addicting a whole new generation of underage tobacco users.<br><br><b>THIS IS A STORY OF OUR TIME</b><br><br>With rigorous reporting and piercing insight into