Big Data on Campus

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<p><b>How data-informed decision making can make colleges and universities more effective institutions.</b></p><p>The continuing importance of data analytics is not lost on higher education leaders, who face a multitude of challenges, including increasing operating costs, dwindling state support, limits to tuition increases, and increased competition from the for-profit sector. To navigate these challenges, savvy leaders must leverage data to make sound decisions. In <i>Big Data on Campus</i>, leading data analytics experts and higher ed leaders show the role that analytics can play in the better administration of colleges and universities. </p><p>Aimed at senior administrative leaders, practitioners of institutional research, technology professionals, and graduate students in higher education, the book opens with a conceptual discussion of the roles that data analytics can play in higher education administration. Subsequent chapters address recent developments in technology, the rapid