<b>''Lucid, smartly written ... A welcome intervention into the debate surrounding the future of liberalism'' <i>Financial Times</i></b><b>''It takes scholarly courage and knowledge to upend Adam Smith, but this is what Krzysztof Pelc has done . . . Profound and brilliant'' Robert Skidelsky</b><b>''A fascinating book, bursting with paradoxes, riddles and counterintuitive ideas that will challenge some of your strongest beliefs about how society works'' Daniel Susskind</b>We¿ve learned that the way to get ahead is through strong will, grit and naked ambition. The belief that self-interest makes the world go round has served us well: it has helped make our society more affluent. But does that premise still hold?In <i>Beyond Self-Interest</i>, Krzysztof Pelc argues that those who prosper increasingly do so by spurning prosperity, or by convincing others that they are pursuing passion, purpose, love of craft ¿ anything but their own self-advancement. From the Puritans, who followed a relig