Beyond Disruption av W. Chan Kim, Renee A. Mauborgne

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<p><b><i>Blue Ocean Strategy</i>, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.</b></p><p>Disruption dominates innovation theory and practice. But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries. Are we missing an alternative approach to innovation and growth?</p><p>With three decades of research, the #1 global bestselling authors of <i>Blue Ocean Strategy</i>, W. Chan Kim and Renée Mauborgne, reveal another way to innovate and grow. Just as <i>Blue Ocean Strategy</i> redefined the essence of strategy as creating not competing, <i>Beyond Disruption</i> redefines and expands the existing view of innovation by introducing a new approach, <i>nondisruptive creation</i>, that is free from the destructive displacement that happens when innovators set out to disrupt.