<p><b><u>A BOOK OF THE YEAR<br></u><i>GUARDIAN</i></b><b>, <i>THE ECONOMIST</i>, <i>NEW STATESMAN</i>, <i>FINANCIAL TIMES</i>, <i>BLOOMBERG</i></b><br><br><font><b>Anil Seth''s radical new theory of consciousness challenges our understanding of perception and reality, doing for brain science what Dawkins did for evolutionary biology.</b></font><br><br>''A brilliant beast of a book.'' <b>DAVID BYRNE<br><br></b>''Hugely important.'' <b>JIM AL-KHALILI</b><br><br>''Masterly . . . An exhilarating book: a vast-ranging, phenomenal achievement that will undoubtedly become a seminal text.''<br><b>GAIA VINCE, </b><i><b>GUARDIAN</b></i><br><br><i>Being You</i> is not as simple as it sounds. Somehow, within each of our brains, billions of neurons work to create our conscious experience. How does this happen? Why do we experience life in the first person? After over twenty years researching the brain, world-renowned neuroscientist Anil Seth puts forward a radical new theory of consciousne