<p><strong>Being Ethnographic </strong>is a fundamental introductory guidebook to process and utilization of doing fieldwork within real-world settings. It explores our understanding of identities, the future of ethnography and the advancing role of technology in a global, networked society. <br/><br/>The third edition of <strong>Being Ethnographic </strong>highlights <strong> </strong>the challenges introduced by the ethnographers'' own interests, biases and ideologies and demonstrates the importance of methodological reflexivity.<br/><br/>This fully updated third edition includes: </p><ul><li>Discussions on technology and multimodality as hands-on tools for the field</li><li>Helpful insights into making thoughtful choices around a research design </li><li>Aid in engaging ethically and effectively within the field </li><li>Lasting tips for finalising and conducting research</li></ul>Raymond Madden provides invaluable guidance for applying fundamental