Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself av Jessica Zweig

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<p><b>Build your confidence, increase your value, and make a lasting impact¿a brand authenticity expert shares her most powerful secrets.</b><br><br> Everyone in marketing is talking ¿authenticity.¿ Which means making a personal or professional brand should be simpler than ever, right? What could be easier than ¿being yourself¿?<br><br> Simple? Sure. But <i>easy? </i>Not so much.<br><br> Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity owns its imperfections and takes responsibility for mistakes. It shows up on the good <i>and</i> bad days. In short, authenticity feels scary. No wonder we try to brand ourselves as someone else we think will be more appealing than our real selves.<br><br> Jessica Zweig founded the SimplyBe. agency to revolutionize an authenticity-first approach to branding. With <i>Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself</i>, she shares her most powerful secrets for building authenticity