Asset Management av Andrew (Ann F. Kaplan Professor of Business Ann F. Kaplan Professor of Business Columbia Business School) Ang

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Stocks and bonds? Real estate? Hedge funds? Private equity? If you think those are the things to focus on in building an investment portfolio, Andrew Ang has accumulated a body of research that will prove otherwise. In his new book Asset Management: A Systematic Approach to Factor Investing, Ang upends the conventional wisdom about asset allocation by showing that what matters aren''t asset class labels but the bundles of overlapping risks they represent. Making investments is like eating a healthy diet, Ang says: you''ve got to look through the foods you eat to focus on the nutrients they contain. Failing to do so can lead to a serious case of malnutrition-for investors as well as diners. The key, in Ang''s view, is bad times, and the fact that every investor''s bad times are somewhat different. The notion that bad times are paramount is the guiding principle of the book, which offers a new approach to the age-old problem of where do you put your money? Years of experience, both as a