<p><span><b>“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete … </b><b>A fascinating—and surprisingly fun—wide-angle look at advertising.</b>” <b>— </b></span><span><b>Kirkus Reviews (starred review)</b></span><span><b><br></b></span></p><p><span><br></span></p><p><span>Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.</span><span></span></p> <p><i><span>Assemblage</span></i><span> guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.</span><span></span></p> <p><i><span>Assemblage</span></i><span> will show you</span><span></