Anime av Rayna (University of East Anglia UK) Denison

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<i>Anime: A Critical Introduction</i> maps the genres that have thrived within Japanese animation culture, and shows how a wide range of commentators have made sense of anime through discussions of its generic landscape. From the battling robots that define the <i>mecha</i> genre through to Studio Ghibli¿s dominant genre-brand of plucky <i>shojo</i> (young girl) characters, this book charts the rise of anime as a globally significant category of animation. It further thinks through the differences between anime¿s local and global genres: from the less-considered niches like <i>nichijo-kei</i> (everyday style anime) through to the global popularity of science fiction anime, this book tackles the tensions between the markets and audiences for anime texts. Anime is consequently understood in this book as a complex cultural phenomenon: not simply a ¿genre,¿ but as an always shifting and changing set of texts. Its inherent changeability makes anime an ideal contender for global disseminatio