AI-Driven Value Management av Craig LeGrande, Venky Lakshminarayanan

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<p><b>Unlock the power of generative AI to transform your enterprise B2B sales and marketing strategies</b><p>In <i>AI-Driven Value Management: How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer Success,</i> authors Craig LeGrande and Venkataraman Lakshminarayanan reveal how artificial intelligence can revolutionize B2B value management. This book lays out a first-ever strategic blueprint for cost-effectively scaling value management programs. Value management is the art and science of orchestrating all the business functions in your company to envision and create exceptional value for your customers ¿ and in the process enhance your pipeline, revenue and renewals. It''s designed for business leaders who are looking to harness AI to gain a competitive edge and boost pipeline, revenue and expansions, effectively solving the problem of expensive scaling in business-to-business sales and marketing. <p>Dive into the core of AI-empowered Value Management (AI-VM) throug