Advice That Sticks av Moira Somers

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<div>The advice is sound; the client seems eager; and then¿ nothing happens! Too often, this is the experience that financial professionals encounter in their daily work. When good recommendations go unimplemented, clients¿ well-being is compromised, opportunities are lost, and the professional relationship grows strained. </div><div><br></div><div><i>Advice that Sticks</i> takes aim at the problem of financial non-adherence. Written by a neuropsychologist and financial change expert, this book examines the five main factors that determine whether a client will follow through with financial advice. Individual client psychology plays a role in non-adherence; so, too, do sociocultural and environmental factors, general advice characteristics, and specific challenges pertaining to the emotionally loaded domain of money. Perhaps most surprising, however, is the extent to which advice-givers themselves can foil implementation. A great deal of non-adherence is due to preventable mistakes mad