Advertising av Chris (Northumbria University UK) Wharton

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<P><EM>Advertising: Critical Approaches</EM> explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today.</P><P>Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.</P><P>Split into three sections covering Foundations, Frameworks and Applications, the book¿s chapters explore a range of areas central to an insight into the development of modern advertising, including:</P><UL><P><LI>advertising history</LI><P></P><P><LI>cultural, critical and political economy approaches to advertising</LI><P></P><P><LI>texts in advertising</LI><P></P><P><LI>the reception of advertising</LI><P></P><P><LI>advertising in the home and outdoor advertising</LI><P></P><P><LI>consumer culture.</LI><P></P></UL><P>Case studies explore the diversity in the uses of advertising throughout history, from Os