Account-Based Marketing For Dummies av Sangram Vajre

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<p><b>Grow your account list with an effective account-based marketing strategy</b></p><p>Buyers have changed the B2B marketing game. <i>Account-Based Marketing For Dummies</i> is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on <i>their</i> terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.</p><p>This practical guide takes the intimidation out of account-based marketing in today''s highly digitized world. You''ll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You''ll discover how, through a combination of marketing technology and online advertising, your messages can be displayed