A New Semiotics av David Sless, Ruth Shrensky

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<P><EM>A New Semiotics </EM>is an introductory guide to the field of semiotics. Assuming no prior knowledge of semiotics, this accessible text takes a fresh look at semiotics and suggests that many of the forebears and many contemporary contributors to semiotics have misconstrued the nature of their work.</P><P>The authors start off by asking ¿What is semiotics?¿ and go on to outline a journey towards a new semiotics. It offers a clearer way forward out of the prison of complexity invented by the fathers of contemporary semiotics¿Peirce and Saussure. Each chapter ends with a summary, exercises and discussion points for students, and further reading.</P><P>This is the ideal text for introductory courses in semiotics within linguistics, communication studies, visual arts and related areas.</P>