A Marketer's Guide to Digital Advertising av Shailin (CEO and Founder) Dhar, Scott (Chief Operating Officer) Thomson

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<p><b>How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available.</b><br><br> With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, the world of marketing is more complex than ever before. <b><i>A Marketer''s Guide to Digital Advertising</i></b> helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology fueling the marketing industry.<br><br> Digital advertising consultants <b>Shailin Dhar and Scott Thomson</b> outline the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy. Walking readers through the common missteps made within digital advertising, they provide useful ins