250+ Best Practices for B2B Marketing Success av Alexander Kesler

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<B>Triumph in the B2B Marketing World with a How-To Guide Containing 250+ Useful Tips and Tricks</B><BR> <BR><I>250+ Best Practices for B2B Marketing Success</I> is a step-by-step guide to becoming a leading B2B marketing professional. Written by Alexander Kesler, a seasoned marketing practitioner and thought leader, this book serves as a resource for every level of B2B professional, from those taking their first steps into the B2B marketing world to the most experienced pundits.<BR> <BR><I>250+ Best Practices for B2B Marketing Success</I> synthesizes best practices that can take years to learn into an easy-to-understand (and easy-to-implement) guide. The information in this book is proven, ready-to-use, and contains steps that most marketers can apply right away—on everything from crafting content to measuring its effectiveness at the campaign’s end.<BR> <BR>Above all, this book presents engaging strategies and practices suitable for any business. Short and